Municipalities large and small have discovered the need to market their brand to key audiences: businesses, developers and individuals considering relocation. These interconnected groups are vital to a municipality’s success and those cities and towns whose brand message successfully spans this spectrum enjoy robust tax bases, public-private amenity development and an engaged citizenry.
At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:
- Understand what makes a brand different, generally and specific to their industry
- Define the core values of a brand’s message and design
- Determine the appropriate visual language for a brand
- Strategize industry specific offerings and communications
- Use and/or expand upon existing brand components
- Analyze their own unique organization’s needs and brand development
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