Workshop Calendar

Developing Strategic Branding For Non-Profit Organizations with Eric Ligon & Keith Owens – June 6 through 8, 2011

Developing Strategic Branding For Non-Profit Organizations with Eric Ligon & Keith Owens – June 6 through 8, 2011

 

Non-profits continually labor to cultivate and steward donors. In uncertain economic times, this challenge intensifies — forcing non-profits to think strategically about ways to retain and grow their slice of a finite economic pie. Faced with this stark reality, a compelling brand is a valuable ally. Successfully conceived and deployed, a powerful brand identity can create competitive advantage by embodying unique non-profit missions and visions.

MORE INFORMATION & TO REGISTER

At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:

  • Understand what makes a brand different, generally and specific to their industry
  • Define the core values of a brand’s message and design
  • Determine the appropriate visual language for a brand
  • Strategize industry specific offerings and communications
  • Use and/or expand upon existing brand components
  • Analyze their own unique organization’s needs and brand development

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