Non-profits continually labor to cultivate and steward donors. In uncertain economic times, this challenge intensifies — forcing non-profits to think strategically about ways to retain and grow their slice of a finite economic pie. Faced with this stark reality, a compelling brand is a valuable ally. Successfully conceived and deployed, a powerful brand identity can create competitive advantage by embodying unique non-profit missions and visions.
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At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:
- Understand what makes a brand different, generally and specific to their industry
- Define the core values of a brand’s message and design
- Determine the appropriate visual language for a brand
- Strategize industry specific offerings and communications
- Use and/or expand upon existing brand components
- Analyze their own unique organization’s needs and brand development
