Universities and colleges are not immune from the need to speak visually and verbally about their image and offerings with a clear and unified voice. Especially in light of reduced state support and the corresponding need to operate more entrepreneurially. A successful visual brand, authentically voicing institutional values, can do much to attract better faculty, focus organizational mission and appeal to qualified students.
MORE INFORMATION & TO REGISTER
At the conclusion of this workshop, attendees will have leaned about and demonstrated ways they can:
- Understand what makes a brand different, generally and specific to their industry
- Define the core values of a brand’s message and design
- Determine the appropriate visual language for a brand
- Strategize industry specific offerings and communications
- Use and/or expand upon existing brand components
- Analyze their own unique organization’s needs and brand development
