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Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM DEFINED

Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM DEFINED

The definition developed by the conference planning committee was:

“Creative Tourism is tourism directed toward an engaged and authentic experience,with participative learning in the arts, heritage or special character of a place.”

This definition is consistent with that promoted by Crispin Raymond and Greg Richards, who first coined the term Creative Tourism in their seminal work in New Zealand, starting in 2000. Through the Atlas Newsletter of November 2000, Crispin and Richards first described Creative Tourism as:

“Tourism which offers visitors the opportunity to develop their creative potential through active participation in courses and learning experiences that are characteristic of the holiday destination where they are undertaken.”


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