Building upon his keynote address, Jay Walljasper, a writer for National Geographic Traveler, stresses a common theme, the importance of place, while seeking to integrate what he refers to as geo-tourism within the context of creative cities with our explicit focus on the concept of Creative Tourism. Rather than viewing tourists as a force that destroys the character of places, communities, and the environment, Walljasper, who is an experienced travel writer, chooses, instead, to believe that “travel could be something noble, born out of humans’ natural instinct to see this fascinating world of ours.”
