Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM AND LIVABLE CITIES by Robert McNulty
My slogan is, “Tourism is too important to be left to the tourism professional.” Tourism is a form of celebration of value. Tourism is a form of reinvestment in people. Tourism is a form of raising resources from visitors (we don’t like to call them tourists, we like to call them visitors). And those resources, if invested back in the community, can help the community build that museum; help have that superb library; have that convention center; have a medical facility.
Tourism brings in seasonal revenue from outsiders, or regular year-round revenue that helps pay the bills for amenities and values that you year-round citizens need to have in a livable community. A city needs to decide how many visitors it wants and the impact on the community, for that revenue stream that benefits the year-long person who lives in the community.