Workshop Calendar

Join us for a Global Conversation on Creative Tourism! / Thursday June 28, 2012

Join us for a Global Conversation on Creative Tourism! / Thursday June 28, 2012

Streamed live on Thursday, June 28, 2012 Santa Fe: 7 a.m. Mountain Daylight Time New York: 9:00 a.m. Eastern Daylight Time Beijing: 9 p.m. China Standard Time Europe 3:00 p.m. Central European Time Can’t join us for the live session? Visit www.creativewebinar.org where the archived video will be available by July 15, 2012 Since the 2008 UNESCO International Conference on Creative Tourism, Santa Fe has been actively engaged in monitoring the evolution of creative tourism internationally and in...

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Creative Tourism Webinar: Brent Hanifl / Thursday June 28, 2012 / Santa Fe: 7 a.m. Mountain Daylight Time

Creative Tourism Webinar: Brent Hanifl / Thursday June 28, 2012 / Santa Fe: 7 a.m. Mountain Daylight Time

Brent Hanifl, Creative Tourism Consultant for the City of Santa Fe has led the Creative Tourism Initiative in Santa Fe, New Mexico since fall 2009. This initiative was created as a result of the city of Santa Fe’s 2005 appointment to the UNESCO Creative Cities Network and builds upon the successful International Conference on Creative Tourism held in Santa Fe in 2008. This initiative includes the new website santafecreativetourism.org with over 175 available workshops, classes and experiences...

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Creative Tourism Webinar: Sabrina Pratt / Thursday June 28, 2012

Creative Tourism Webinar: Sabrina Pratt / Thursday June 28, 2012

Sabrina V. Pratt, Executive Director, City of Santa Fe Arts Commission Sabrina Pratt has served as executive director of the City of Santa Fe Arts Commission for more than 20 years. In that time, she has developed a reputation as a knowledgeable resource and advocate for the arts in Santa Fe. As executive director, Pratt interfaces with the mayor, city councilors, city manager and directors of Santa Fe arts and cultural organizations to promote community-wide involvement in the arts and...

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Creative Tourism Webinar: Caroline Couret / Thursday June 28, 2012

Creative Tourism Webinar: Caroline Couret / Thursday June 28, 2012

Caroline Couret, cofounder and manager of the Creative Tourism Network, was born in France where she graduated with a degree in Management of Culture and carried out postgraduate studies in Cultural Policies by the University of Burgundy. Since 2005, she has run the Barcelona Creative Tourism program. Since 2002, she has run the International Department of Fundació Societat i Cultura – FUSIC foundation – settled in Barcelona. She is regularly invited to speak in conferences and to...

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Creative Tourism Webinar: Councilor Rebecca Wurzburger / Thursday June 28, 2012

Creative Tourism Webinar: Councilor Rebecca Wurzburger / Thursday June 28, 2012

Councilor Wurzburger was first elected to the Governing Body in 2002, re-elected in March 2006, and is now serving her third term. Councilor Wurzburger serves as Mayor Pro Tem and chairs the following committees: Public Works/CIP and Land Use Committee City Business and Quality of Life Committee Community Development Commission Councilor Wurzburger has long held an active interest in her city and community, and has held positions on and founded several distinguished community boards, to...

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Creative Tourism Webinar: Professor Greg Richards / Thursday June 28, 2012

Creative Tourism Webinar: Professor Greg Richards / Thursday June 28, 2012

Greg Richards is Professor of Leisure Studies at the University of Tilburg and Professor of Events at Breda University of Applied Sciences in The Netherlands. He has worked extensively on the analysis and development of cultural and creative tourism in cities such as Barcelona and Burgos (ES), London, Newcastle, Manchester and Edinburgh (UK), Amsterdam, Rotterdam and Den Bosch (NL), Sibiu (RO), Amman (Jordan) and Macau (China). His major publications include Cultural Tourism in Europe (1996);...

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Creative Tourism, A Global Conversation (Excerpts) THE SPIRIT OF PLACE by Jack Loeffler

Creative Tourism, A Global Conversation (Excerpts) THE SPIRIT OF PLACE by Jack Loeffler

John Baxter, who is an authority on much of the history of livestock in the American Southwest, calls Santa Fe “The Queen City of the Southwest.” It was the Southwest’s first major city and has thus remained one of the most wonderful. Various roads and trails came into Santa Fe from every direction, converging here in an area already inhabited by cultures that could trace their ancestries into deep antiquity through oral tradition and rock art. This area is known by people who live along the...

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Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM EVEN FOR PACKAGE TOURISTS ? by Greg Richards

Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM EVEN FOR PACKAGE TOURISTS ? by Greg Richards

Greg Richards is a partner in the company, Tourism Research and Marketing, Richards has worked with many governments. He has extensive experience in tourism research and has held positions at universities in Spain, the Netherlands, and England. He is also the author of well-known publications on creative and cultural tourism and is a co-founder of Creative Tourism New Zealand along with Crispin Raymond. As a European executive member of the Association for Tourism and Leisure Education...

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Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM AND LOCAL DEVELOPMENT by Greg Richards

Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM AND LOCAL DEVELOPMENT  by Greg Richards

Through discussions with craft producers and interviews with tourists, we quickly realized that many visitors were interested in seeing how craft products were made, and many wanted to learn craft skills for themselves. As a result, we decided to develop craft experiences which allowed the visitors to get involved with the production process, either by seeing craft producers at work or by learning particular textile production techniques. These basic ideas became the inspiration for what would...

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Creative Tourism, A Global Conversation (Excerpts) Robert H. McNulty, founder and president of Partners for Livable Communities

Creative Tourism, A Global Conversation (Excerpts) Robert H. McNulty, founder and president of Partners for Livable Communities

Robert McNulty is the Founder and President of Partners for Livable Communities, a twenty-year old non-profit organization and a national leader on issues of livability in American cities. Partners utilizes a number of pathways—advocacy, information, leadership, and guidance—to help communities solve their problems. As the founder and head of the organization, McNulty is known for his ability to forge effective public/private partnerships that can transform cities. Prior to founding Partners,...

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Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM AND LIVABLE CITIES by Robert McNulty

Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM AND LIVABLE CITIES by Robert McNulty

My slogan is, “Tourism is too important to be left to the tourism professional.” Tourism is a form of celebration of value. Tourism is a form of reinvestment in people. Tourism is a form of raising resources from visitors (we don’t like to call them tourists, we like to call them visitors). And those resources, if invested back in the community, can help the community build that museum; help have that superb library; have that convention center; have a medical facility. Tourism brings in...

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Creative Tourism, A Global Conversation (Excerpts) A NEW IDEA CALLED GEOTOURISM by Jay Walljasper

Creative Tourism, A Global Conversation (Excerpts) A NEW IDEA CALLED GEOTOURISM by Jay Walljasper

Jay Walljasper is a writer for National Geographic Traveler’s “Destination Watch” column as well as editor of OnTheCommons.org, Senior Fellow at Project for Public Spaces, and editor-at-large of Ode magazine. He is author of The Great Neighborhood Book. For 15 years, he was the editor of Utne Reader magazine. Walljasper speaks and writes frequently about travel, cities, contemporary culture, and sustainable issues. Much of his work can be found at www.JayWalljasper.com. Partying,...

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Creative Tourism, A Global Conversation (Excerpts) WANT TO SEE A BETTER WORLD? by Jay Walljasper

Creative Tourism, A Global Conversation (Excerpts) WANT TO SEE A BETTER WORLD? by Jay Walljasper

The last several days have given me the chance to explore the heart and soul of Santa Fe—a community that is a beacon of what a creative city can be. I can offer my own testimony for the power of creative cities. Two cities represented at this conference have had an immense impact on my own life. I attended college in Iowa City, with the idea of becoming a political science professor. But the town’s literary culture exerted such a strong influence on me that I left, convinced that there was no...

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Creative Tourism, A Global Conversation (Excerpts) Crispin Raymond launched Creative Tourism New Zealand in 2003

Creative Tourism, A Global Conversation (Excerpts) Crispin Raymond launched Creative Tourism New Zealand in 2003

Crispin Raymond has a 25 year background in the arts, first as chief executive of the Theater Royal in Bath, England, and subsequently as the founder and leader of a consulting firm specializing in policy, management, building, and funding issues for charitable and arts organizations. Raymond and Greg Richards coined the term Creative Tourism, and launched Creative Tourism New Zealand in 2003. www.creativetourism.co.nz. As my daughter discovered, creative experiences are available in many...

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Creative Tourism, A Global Conversation (Excerpts) WHAT’S IN A NAME? by Crispin Raymond

Creative Tourism, A Global Conversation (Excerpts) WHAT’S IN A NAME? by Crispin Raymond

When parents name their children they usually choose an existing name from their family or a friend, from a character in a book or film, or perhaps a celebrity’s name. But sometimes new names just pop into the head. And so it was with Creative Tourism.          At the end of 1999, my elder daughter was traveling through Southeast Asia and Australia on her way to New Zealand. Reading her emails at the breakfast table in England where we then lived, my wife and I were struck by what she was...

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Creative Tourism, A Global Conversation (Excerpts) Charles Landry helps cities reach their potential by triggering their imaginations.

Creative Tourism, A Global Conversation (Excerpts) Charles Landry helps cities reach their potential by triggering their imaginations.

  Charles Landry helps cities reach their potential by triggering their imaginations. Working with local leaders as a critical friend, he facilitates and stimulates so cities can transform for the better. He helps find original solutions to seemingly intractable dilemmas, like marrying innovation and tradition, balancing wealth creation and social cohesiveness, or local distinctiveness and a global orientation. An authority on creativity and city futures, he focuses on how the unique culture...

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Creative Tourism, A Global Conversation (Excerpts) TRAVEL AS A CREATIVE TRIGGER by Charles Landry

Creative Tourism, A Global Conversation (Excerpts) TRAVEL AS A CREATIVE TRIGGER by Charles Landry

Travel is the prism through which we will explore two words—creativity and experience. They constantly appear in brochures, books, and even headlines especially within the tourism world. They have emerged over the last decade with ever greater frequency. This indicates a problem. It appears we have too few chances to be creative, imaginative, inventive, and to express ourselves fully from within our deeper being. This leaves us feeling empty, as our spirit is not touched. For this reason, we...

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Creative Tourism, A Global Conversation (Excerpts) INTRODUCTION AND COMMON THEMES by Alex Pattakos, PhD

Creative Tourism, A Global Conversation (Excerpts) INTRODUCTION AND COMMON THEMES by Alex Pattakos, PhD

Building upon his keynote address, Jay Walljasper, a writer for National Geographic Traveler, stresses a common theme, the importance of place, while seeking to integrate what he refers to as geo-tourism within the context of creative cities with our explicit focus on the concept of Creative Tourism. Rather than viewing tourists as a force that destroys the character of places, communities, and the environment, Walljasper, who is an experienced travel writer, chooses, instead, to believe that...

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Creative Tourism, A Global Conversation (Excerpts) PRACTICES AND NEW OPPORTUNITIES by Rebecca Wurzburger, PhD

Creative Tourism, A Global Conversation (Excerpts) PRACTICES AND NEW OPPORTUNITIES by Rebecca Wurzburger, PhD

What is Creative Tourism? Why should creative cities worldwide, and specifically those in the UNESCO Creative Cities Network, collaborate about Creative Tourism? How can Creative Tourism be best organized to enhance economic benefits to cities and provinces and countries globally? These questions were among those discussed in September 2008 during the first International Creative Tourism Conference, sponsored by the city of Santa Fe and other members of UNESCO’s Creative Cities Network,...

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Creative Tourism, A Global Conversation (Excerpts) Charles Landry

Creative Tourism, A Global Conversation (Excerpts) Charles Landry

“Engaged detachment and distance, it seems, can clarify the mind,” observes Landry. In other words, by visiting places other than where one lives and works, especially places that off er opportunities that are authentic, meaningful, and creative, the tourism experience becomes a laboratory and training ground for self-reflection and personal growth. Travel, in this way, becomes more than simply the act of visiting a place in a geographical sense; it becomes a pathway for exploring inner space...

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Creative Tourism, A Global Conversation (Excerpts) INTRODUCTION AND COMMON THEMES

Creative Tourism, A Global Conversation (Excerpts) INTRODUCTION AND COMMON THEMES

INTRODUCTION AND COMMON THEMES by Alex Pattakos, PhD Author, Prisoners of Our Thoughts As suggested in the introduction to this book, Creative Tourism is as an idea whose time has come. The contributions to this section, each of which is based on a keynote presentation delivered at the Santa Fe International Conference on Creative Tourism, underscore and reinforce this contention, as well as seek to bring focus to its key, albeit still-evolving, attributes. As you read the contributions to...

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Creative Tourism, A Global Conversation (Excerpts) Rebecca Wurzburger, Mayor Pro-Tem,

Creative Tourism, A Global Conversation (Excerpts) Rebecca Wurzburger, Mayor Pro-Tem,

  Rebecca Wurzburger, Mayor Pro-Tem, was first elected to the governing body of the city of Santa Fe in 2002, re-elected in March 2011, and is now serving her third term. Councilor Wurzburger has long held an active interest in her city and community and has held positions on and founded several distinguished community boards, including Founding Board Member, Cornerstones Community Partnership and Co-founder, Santa Fe Habitat for Humanity Women Build Program. In recognition of her...

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Creative Tourism, A Global Conversation (Excerpts) A WEALTH OF CREATIVE EXPERIENCES

Creative Tourism, A Global Conversation (Excerpts) A WEALTH OF CREATIVE EXPERIENCES

A WEALTH OF CREATIVE EXPERIENCES BY TOM MAGUIRE Clay pottery is one of the earliest art forms found in the deserted villages surrounding Santa Fe. The functional pieces are now considered priceless links to the city’s history and are an avenue for understanding Santa Fe’s beginnings. Internationally known porcelain artist and teacher Heidi Loewen taught the fundamentals of turning clay into art in her sunny Santa Fe studio in a well-received porcelain workshop. Micaceous clay is prized for the...

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Creative Tourism, A Global Conversation (Excerpts) WHY CREATIVE TOURISM NOW?

Creative Tourism, A Global Conversation (Excerpts) WHY CREATIVE TOURISM NOW?

Alex Pattakos, author of the internationally acclaimed, Prisoners of Our Thoughts, focused his address, “Discovering the Deeper Meaning of Tourism,” upon his well-documented assertion that, “The search for meaning is a megatrend of the 21st century.” In his summary, Pattakos argued, “This meaning-focused megatrend can also be applied to the cultivation of creative economies. In this connection, the tourism sector offers unlimited possibilities in the design and delivery to be authentically...

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Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM DEFINED

Creative Tourism, A Global Conversation (Excerpts) CREATIVE TOURISM DEFINED

The definition developed by the conference planning committee was: “Creative Tourism is tourism directed toward an engaged and authentic experience,with participative learning in the arts, heritage or special character of a place.” This definition is consistent with that promoted by Crispin Raymond and Greg Richards, who first coined the term Creative Tourism in their seminal work in New Zealand, starting in 2000. Through the Atlas Newsletter of November 2000, Crispin and Richards first...

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Creative Tourism, A Global Conversation (Excerpts) BRIDGING THE ARTIST-TOURIST GAP

Creative Tourism, A Global Conversation (Excerpts) BRIDGING THE ARTIST-TOURIST GAP

BRIDGING THE ARTIST-TOURIST GAP by Eric Maisel Author of Creativity for Life Artists know better than anyone that places hold meaning. That’s why they hunger for Paris, Berlin, San Francisco, Greenwich Village, and the other stops, small and large on the International Bohemian Highway. They contrive to spend a year in London or Tokyo because those places hold special meaning. Yet most artists do not consider that the visitors who come to where they live are also hungry, also hoping to be...

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Creative Tourism, A Global Conversation / Excerpts : A WEALTH OF CREATIVE EXPERIENCES

Creative Tourism, A Global Conversation / Excerpts : A WEALTH OF CREATIVE EXPERIENCES

CONTRIBUTED BY TOM MAGUIRE Some of Santa Fe’s largest and finest arts and cultural organizations presented workshops during the conference, including: an amulet making workshop held at the Museum of International Folk Art and watercolor and pastel workshops conducted at the Georgia O’Keeffe Museum. In a digital photography workshop, the world renowned Santa Fe Photographic Workshops showed why the visual appeal of Santa Fe cannot be overstated. From evocative landscapes to weathered...

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Creative Tourism, A Global Conversation / Excerpts – WHY CREATIVE TOURISM NOW?

Creative Tourism, A Global Conversation / Excerpts – WHY CREATIVE TOURISM NOW?

Creative Tourism is an emerging idea whose time has come. Support for this argument was made by several of the keynote speakers at the International Conference on Creative Tourism, as briefly highlighted below: Geoffrey Godbey, Professor Emeritus at Pennsylvania State University, in his presentation entitled, “Ahead of the Curve, New Trends in Tourism, Leisure, and Creative Time,” referenced three reasons that Creative Tourism may prosper: “The rise of the creative class, the emergence of the...

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Creative Tourism, A Global Conversation / Excerpts

Creative Tourism, A Global Conversation / Excerpts

INTRODUCTION TO THE SANTA FE & UNESCO INTERNATIONAL CONFERENCE A GLOBAL CONVERSATION ON BEST PRACTICES AND NEW OPPORTUNITIES by Rebecca Wurzburger, PhD Mayor Pro-Tem, City of Santa Fe, New Mexico What is Creative Tourism? Why should creative cities worldwide, and specifi cally those in the UNESCO Creative Cities Network, collaborate about Creative Tourism? How can Creative Tourism be best organized to enhance economic benefits to cities and provinces and countries globally? These questions...

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