Writing a book?: ABCs of Market Analysis and Promotion with Shirley Raye Redmond / July 7, 2012
Writing a book can be tough. Convincing a New York editor to buy it is tougher. Selling 100,000 copies is tougher still. The workshop introduces students to the intricacies of market analysis and dispels well-circulated myths about successful book promotion. Using hands-on exercises and discussion topics, Redmond shows participants how to develop a marketing plan [...]
